Privacy policy

Updated July 15, 2020

Sonoma Biologics Privacy Policy

Last Updated: July 15, 2020

Sonoma Biologics Corp. and its affiliates (collectively, “we”, “us” or “Sonoma Biologics”) are committed to protecting your (“you”, “your”, and “Users”) privacy and informing you about how your Personal Information (defined below) is used. We want you to know that the Personal Information (defined below) you share with us will be treated with care. This Privacy Policy addresses what Personal Information we collect and how we handle the Personal Information shared with us.

We collect certain information about you through our websites and services. We will not use or share your Personal Information with anyone, except as described in this Privacy Policy.

This Privacy Policy applies to Sonoma Biologics’ websites (the “Websites”),  content, products, sales, marketing or events, and services (collectively, the “Services”). This Privacy Policy does not apply to information we collect by other means or from other sources. In addition, the Services may contain links to third-party websites and services that are not owned or controlled by Sonoma Biologics. We are not responsible for the privacy practices related to or the content of such third party websites and services, and you visit them at your own risk.

If you have any questions or concerns regarding our privacy policy, please contact us in one of the ways provided below.

Information We Collect

When you use our Websites and Services, we may collect and store certain “Personal Information” about you including, but no limited to:

  • Information that identifies you as an individual, that we can combine with readily available information to identify you as an individual, or that we can use to contact you, including, but not limited to your contact information, such as name, address, city, state and ZIP code, email address, and telephone number;
  • “Usage information” about how you use our Services, such as the name of your Internet service provider, the browser and type of machine you are using, the IP address and the website that referred you to us, the pages you visit, device location, browser language and service provider, unique device identifier and usage information, to help manage and enhance the Services; and
  • We and our advertising and other data companies use cookies and web beacons to manage the Services, tailor our communications with you, and personalize your experience on the Services.

Personal Information includes the information above, or information you provide us via email, text message, phone or similar communication which may be monitored or recorded for training, quality control, fraud detection, dispute resolution or similar reason. By your acceptance of this Privacy Policy and your communication with us by one of these means, you are consenting to the recording and monitoring of your communication with us. 

Information That We Obtain From Third Party Sources

Periodically, we lawfully obtain information about you from affiliated entities, business partners and other independent third-party sources and add it to our account information (i.e., your Personal Information). 

How We Collect and Use Your Information

We collect, store and use your Personal Information for a variety of business purposes described below. We may also use your Personal Information to provide you access to our products and services, and bill you for the Services; respond to questions and comments you may have; communicate with you; improve our Services and offer new services; maintain your account; comply with certain legal and other obligations; to administer your account and verify your identity; and to provide you with discounts, coupons, offers and other information, opportunities, and services that may be of interest to you [You may receive these offers in advertising via third-party sites and media properties, including in social media. You may be able to opt-out of these ads by clicking on an icon in the ad or through the privacy settings in each media property]; to administer prize draws and competitions; to compile statistics and analysis about our customers’ use of our platform, products and services; to protect our rights and property; to comply with legal, regulatory or contractual requirements; to provide product and service updates; to protect your safety and the safety of others; to customize and improve communication content and your experience with us; and for other business purposes.

Call Monitoring and Recording: Calls to and from our customer service teams may be recorded or monitored for quality control purposes, analytics, to protect us in the event of a legal dispute and for staff training. Call recordings will be maintained consistent with this Privacy Policy. Any Personal Information obtained from you during the call will be treated in accordance with the provisions of this Privacy Policy.

Email Communications: If you send us an email with questions or comments, we may use your personally identifiable information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, social security numbers, credit or debit numbers or bank account information, to us by email. However, aside from our reply to such an email, it is not our standard practice to send you an email unless you request a particular service or sign up for a feature that involves email communications, it relates to purchases you have made with us (e.g., product updates, customer support, etc.), we are sending you information about our other products and services, or you consented to being contacted by email for a particular purpose. In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, you can agree to receive some communications but not others. You may “opt out” of receiving future commercial email communications from us by following the instructions at the bottom of most emails we send, or by emailing us at the address below; provided, however, we reserve the right to send you transactional emails such as customer service communications.

Other Online Communications: Any interactions you have with us via online services, such as chat, or otherwise, will be recorded and monitored for quality control purposes, to protect us in the event of a legal dispute and for staff training. Such information will be processed and maintained consistent with this Privacy Policy.

Whenever you interact with the Services, we may use server log information and cookies for security purposes, to personalize the Services, to analyze trends, to administer the Services, and to gather broad demographic data for aggregate use. You may adjust your web browser or device settings if you do not wish to receive cookies or allow access to your device ID or device’s geolocation information, but this may prevent you from taking advantage of some of the Services’ features. Please refer to your browser’s or device’s help pages to learn more about these functions. The first time you visit our Websites, we may assign you a unique number, which is stored in one or more cookies on your computer’s hard drive. These cookies help us distinguish new visitors from returning visitors and enable us to measure the effectiveness of content on the Websites and refine and tailor that content to suit visitors’ interests. If you’ve provided other personal information about yourself (for example, if you send us an email), your cookie ID may be associated with you personally.

Transfer of Personal Information to Third Parties

We may provide your Personal Information to dealers in connection with the Services and/or third party service providers in order to provide you the Services, bill you for Services, determine your eligibility and continued eligibility to use the Services, or offer you ancillary services to the Services through our partners. The use and storage of such Personal Information as transmitted would then be subject to the privacy and similar policies of such third parties.

We may also share your Personal Information with third parties in accordance with your instructions or as necessary to provide you with a specific service or otherwise in accordance with applicable privacy legislation. As a general rule, we do not and will not sell, rent, share or disclose your Personal Information without first receiving your permission or as permitted in this Privacy Policy.

We will also share your Personal Information with companies you use in connection with your subscription, such as your credit card provider and other companies that process your charges.

We may disclose your Personal Information to service providers to perform tasks on our behalf and to assist us in providing the Services, such as technology development, administration, and marketing of the Services, screening for eligibility and hosting.  We take appropriate measures to help ensure that our service providers provide the same level of protection for your Personal Information as we do.

Additionally, we may disclose your Personal Information as required by law (for example, a court order, search warrant or subpoena) or requests from law enforcement authorities; in other circumstances in which Sonoma Biologics believes the Services are being or have been used in violation of the applicable law or otherwise in the commission of a crime; when we have a good faith belief that there is an emergency that poses a threat to the safety of you or another person; or when necessary to protect the rights or property of Sonoma Biologics or third parties.

We may also disclose your information to third parties as follows for the following uses (and where required we will obtain additional consent or anonymize the information): without legal process in response to a request from law enforcement relating to a criminal investigation; to protect our rights, privacy, safety or property, or of the public; for administrative or technical support or other business purposes to facilitate our transactions with you; to analyze our data, conduct mobile analytics services, or to maintain and improve our services (subject to confidentiality agreements as appropriate); to permit us to pursue available remedies or limit damage that we may sustain; to process your transaction with our business partners; or if the rights of another individual might be violated and otherwise with your consent. We may also disclose your information to any affiliated or related entities for the above uses. Your information may be shared with our product and service providers who work on our behalf in connection with the above uses, such as companies that perform eligibility services, such as identity verification to prevent theft and fraud, companies that administer driver’s license or consumer credit checks, companies that host and/or operate our services, send communications, perform data analytics, credit card processors, or system providers necessary to process, store, or manage credit card information. We may share your information in connection with a prospective or completed sale, transfer, or financing of a part of Sonoma Biologics or its assets.

We may combine the information that you submit to us with information related to your transactions with us. We may also combine this information with data we receive about you from third parties who assist us in processing requests, maintaining our data, and optimizing our services. Where required, we will anonymize your information in a way that it can’t reasonably be associated with you. We may use anonymized information or share it with third parties for any legitimate business purpose.

Protection of Your Personal Information

While we use commercially reasonable security measures to prevent unauthorized persons from accessing our files or tampering with the Services, we cannot guarantee that these efforts will always be successful. Your Personal Information may be accessed and viewed by other Internet users, without your knowledge and permission, while in transit to or from us.

Correcting, Updating, Accessing, or Removing Personal Information

User may log into the Services and correct or update certain of their Personal Information.  In addition, you can request that we correct, update, or delete your Personal Information by emailing a request at  We will promptly process such requests in accordance with applicable law.


The Services are not directed to children under 13. We do not knowingly collect, use or disclose personally identifiable information from anyone under 13 years of age. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.

Residents of California

If you are a resident of California, you are granted specific rights regarding access to your personal information.

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with us, you have the right to request removal of unwanted data that you publicly post on our Websites. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Websites, but please be aware that the data may not be completely or comprehensively removed from our systems.

The California Online Privacy Protection Act (CalOPPA) is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at:

According to CalOPPA, we agree to the following:

Users can visit our site anonymously. This privacy policy will be housed in a link on our home page or as a minimum, on the first significant page after entering our website. Our Privacy Policy link includes the word ‘Privacy’ and can easily be found at

You will be notified of any Privacy Policy changes on our Privacy Policy page.

You can change your personal information by emailing us.

How do our Websites handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Links to Other Websites

Our Websites may contain links to other websites. We have no control over the privacy practices of such other websites nor should any such link be considered an endorsement of such other websites’ privacy practices. We recommend that you read the privacy policies of such other websites before providing them any Personal Information.

Use of the Services Outside the United States

The Services are governed by and operated in, and in accordance with, the laws of the United States, and are intended for the enjoyment of residents of the United States. Sonoma Biologics makes no representation that the Services are governed by or operated in accordance with the laws of any other nation. By using the Services, or providing us with any information, you (a) acknowledge that the Services are subject to the laws of the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws. By using the Services, you consent to your information being transferred to the United States for the purposes described in this Privacy Policy.

How Long Will We Keep Your Information?

We may keep the Personal Information we collect for as long as necessary to provide products or services to you, to operate our business, to enable us to communicate with you, for our safety, research, evaluation of use, or troubleshooting purposes, or to satisfy our legal or contractual obligations. Where required, we will anonymize or dispose of the Personal Information we collect when we no longer need it for the uses described above.

Information collected for a specified purpose will only be used for that purpose and, after a reasonable period of time, will no longer be actively stored when that purpose has been fulfilled. Inactive data may, however, continue to be used for statistical, marketing, archiving, and other analytical purposes.

How Might We Update this Privacy Policy?

We may change this Privacy Policy from time to time, so it is advisable to review it frequently. Changes to this Privacy Policy will be announced on our website or through similar means.

Contact Information

If you have questions about our handling of Personal Information, you may write to us at